La Banque Postale launches the impact bank card in partnership with WWF France

03/12/2024

La Banque Postale, in collaboration with WWF France, is the first traditional bank in France to launch an impact bank card in support of the ecological transition. With this new card, available in post offices and online, La Banque Postale offers its customers a banking offer where the deposits will be used to finance the energy renovation of housing.

After the impact home loan, the Bank is continuing to expand its range of responsible products to better meet environmental, social and regional challenges, in line with its new extra-financial objectives arising from its status as a mission-led company.

The impact card is a new offer from La Banque Postale, aimed at promoting responsible finance. The card offers four distinctive features:

Financing energy renovation: all deposits in current accounts associated with an impact card will contribute to the financing of mortgages intended for the energy renovation of low-performance housing, in particular thermal sieves.
Support for WWF France, which runs programmes to protect and restore biodiversity, by donating the entire additional annual card fee to the NGO.
An exclusive design in partnership with WWF France: the card features a unique design highlighting biodiversity.
Support for responsible consumption through advice and tools that will be made available free of charge to cardholders.

The launch of this impact card, developed jointly with our partner WWF France, is a new milestone in La Banque Postale's strategy for of a just transition. It enables our customers to act in favour of the energy transition, by allocating their deposits to the financing of our impact real estate loans, and to support an NGO deploying biodiversity projects.

Vincent Menvielle, Marketing Director at La Banque Postale